The 21-year-old started his side business from his parents' flat, and it now generates over $500k annually.

November 3, 2023
Entrepreneur
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Jason Siu was a high school student who used his $3 stickers on Snapchat three years ago in order to raise money for new vehicle parts.

Currently, Invalid.jp, the identical side project, earns over $500,000 annually. Stickers are still sold there, along with gaudy auto accessories like license plates, visors, cupholders, and rearview mirrors with LED lines.

Siu, a 21-year-old University of Hawaii at Manoa junior, buys the majority of those things in bulk, modifies them with her own designs or light panels, and then resells them for a profit. He states that he rented a warehouse a few months ago to utilize as the company’s main operating location. Prior to that, he operated Invalid.jp out of his parents’ 1,000 square foot, two-bedroom Honolulu condo.

He thinks that since his firm began, he has pocketed around $400,000. A portion of it stems from virality on TikTok. According to Siu, a well-liked video of Invalid.jp’s light-up stickers that was uploaded in 2022 brought in $38,000 in sales in a single day.

He gives thanks to his consistent blogging approach, which he developed over several years.

Siu tells CNBC Make It, “A lot of the people I talk to who are trying to start businesses only try for four or five months and [quit when] it doesn’t work.” “Everyone wants their business to go viral, but if you post one or two videos every day for a month, that’s thirty to sixty videos. There’s certain to be one that goes viral.

Siu has learnt over the past few years how to make his firm more consistently successful because he doesn’t make tens of thousands of dollars every day. He frequently uses social media ads to help increase Invalid.jp’s revenue floor.

In this article, Siu talks about how he developed his side project into a six-figure business, what it takes to start your own version, and the one piece of advice he wishes he had known when he first started.

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