A reference in the Mega Hair segment, Fortes Mega Hair Studio, owned by owner Diego Fortes begins its project to expand the chain outside Brazil. Located in Rio de Janeiro, in Barra da Tijuca, where it became frequented by names like Juliana Paes, Aline Riscado and Carol Nakamura actresses and celebrities from Brazil, the company takes its exclusive technique to the United States and already has plans to reach in one Europe in the near future, especially Portugal.
Secrets of success
Casal Fortes discovered the keen sense for aesthetics in 2009 when they were going through a financial crisis at the age of 23. Cintia and Diego had been unemployed for over 1 year and then had the idea of starting a job with Mega Hair. As Cintia had been using hair extensions for some time and observed some weaknesses in some professionals at the time, the couple decided to innovate in the market, bringing exclusive techniques and after 10 years of hard work, began its expansion in the United States.
But what would be the secrets of success. Diego Fortes reveals: “Among the concepts and values of the brand are the care for people, social responsibility, quality and standardization of services. This is one of the main differentials of the brand. The professionals are trained under the same techniques. learned in our Education Academy, since the first contact with the brand, all employees understand the mission of developing personalized service of beautification and relationship that, in the end, results in the Casal Fortes Experience, thus, our services translate the values of brand that have been part of the company since its foundation ”, he explains.
According to him, another secret of success is the constant research and search for innovation: “each year, we launch a collection of products and hair that bring to customers the main global trends in the Mega Hair area. The brand’s goal with this is refresh inspiration inside and outside the salons ”.
Expansion
Fortes Mega Hair Studio operates today with a unit in Rio de Janeiro, in Barra, and is now in the process of implementing a second unit in Orlando, in the United States: “the expansion project is ready and in November we started capture potential leads for the selection process of future candidates for brand franchise partners. In addition to the international expansion, we are opening opportunities for future franchisees to act in the implementation of Fortes Mega Hair Studio in some neighborhoods of Rio de Janeiro. a team to give full support to franchisees and hand-select the partners that will be the first franchisees of the brand. We believe that it will be a very complex job, more that will have incredible results ”, reveals Diego Fortes
Diego Fortes says that after the United States, Portugal is the next destination: “We have projects for Portugal, we have already served many clients who live in Portugal and have gone to Brazil to learn about our work. In our social networks we have a lot of demand from the female audience of Brazilian women who live in the country, and that is why we believe it will be the next country in which we will land ”.
Franchising
The Fortes Mega Hair Studio brand today offers 3 franchise models for each franchisee profile, for small, medium and large investors: “For each of them, the Business Plan can be defined as a planning document, prepared in accordance with the needs of a Franchised Unit, which is capable of showing all the feasibility and strategies from the structural, administrative, marketing, technical, operational and financial point of view ”, concludes Diego Fortes
