Somewhere, between asking Google’s new AI to explain, in detail, how to become an expert in bird observer in my neighborhood and use the new tool for manufacturing Google’s movements to create cartoons of my 4 -pound Chihuahua combat crime, I realized that O Google has a medium -sized crisis or I am. It could be both.
Google has tightened publicly since the launch of ChatgPT at the end of 2022, but things became more serious the past autumn, when Openai launched Chatgpt Search, a direct competitor for the search for Google. Last week, Google announced 100 new things in their conferences as I/O developers, Must or that involved entering Ia. Suddenly, there is a new narrative: the giant of the search is safe to have a medium -sized crisis, and “it is glorious,” said an industry expert.
I spent last week playing with the new Google AI tools, and I can say with confidence that the company is somewhere between the crisis and glory. You can spend years before we know what route earns.
Google has dominated not only the way we use the web, but also the very existence of the web during the last 15 years, mainly through its search and advertising divisions. As AI invades in every corner of our digital experience, it is not clear which company will dominate the next era of how we will interact with it. It is almost certain that he won by writing keywords in a search engine.
To find something online today, he usually writes some keywords on Google, choose a blue link that believes that you have the information you are looking for and click. Companies pray in search terms to obtain their ads in front of people who sail on the web, promoting the Google billionaire advertising business. His click helps the editors, including Vox, to earn money with the ads that host in their places, many of which manages Google. Google is dominant enough for two federal judges recently ruled that it is operating as an illegal monopoly, and the company is currently waiting to see if it will break.
As AI invades in every corner of our digital experience, it is not clear which company will dominate the next era of how we will interact with it.
However, the government may not be the greatest threat to Google’s domain. AI has been eliminating the base of the web in recent years, since people have become more and more tools such as Chatgpt and Perpleity to find online information. These ia chatbots extract information from websites and present an orderly summary. This has become a threat real enough for Google so that the number of searches in Google in Safari fell for the first time in April. Google also recently saw its participation in the search market below 90 percent for the first time in a decade, since the search for take off. Tiktok is not helping either.
Google recognized this inevitability a few years ago and has been trying to reinvent it accordingly. A couple of years ago, he implemented general views of AI, which are summary of the search results created by Google’s large language model, Gemini. Then, Google expanded in that concept earlier this year with AI Fashion, a chatbot -based search experience also driven by Gemini that looks terribly terribly to Chatgpt and Perplexity. The company announced last week that AI mode will be launched to everyone in the United States in the coming weeks, just look for a brilliant button on the right side of the search field that says “AI mode.”
The AI mode is how I have tried to learn the observation of birds during the past week. Instead of connecting keywords to the old Google search box, I have been entering complex consultations and recovering detailed reports. From a three -sentence message, AI mode returned almost 600 words. There were only nine links to the sources, none of which I needed to click, since the chatbot had already summarized the content in it. Only by doing a little excavation I realized that one of the Mainences for this summary was a guide for beginners for the observation of birds written by my Vox Challague Allie Volpe.
This search experience, as is the case with other AI chatbots, is not always incredible. Technology is driven by large language models, which are prone to hallucinations, so these new search tools tend not to be reliable. On the other hand, because AI tends to write such a convincing copy, it is not always obliged to verify the results. The editors are seeing great falls in Google traffic as more people overlook the web and request information from the chatbots of AI. As I learned from my bird research, it is faster. And let’s be honest, not everything you find when clicking on a blue link is not 100 percent precise either.
This is probably how the future of the search is seen, and no, almost certainly won a list of blue links.
It is disconcerting for me to admit that I like the new Google. And I hope to see much more. As part of his Blitz or AI ads, Google also launched Gemini in Chrome, allowing the assistant to see what he is seeing on a website. (It is currently notable for people signed to Google AI Plus or Ai Ultra plans or people who execute Beta de Chrome versions). You can ask questions about what is on the page or ask Gemini to summarize an article. The tool can even analyze YouTube videos in real time. You can almost think about this as a more specific version of what the new AI mode search experience does for the entire website, and seems useful.
This is probably how the future of the search is seen, and no, almost certainly won a list of blue links. Although, without a doubt, you can access the traditional search experience for quite some time, the great volume of Google’s last ads suggests that everything is where we are heading. The headlines around that news echoed the seriousness of everything. Reporting the Google developer conference, Casey Newton, of the platform game, said: “Everything is changing and normal, scary and relaxed.” The technology analyst Ben Thompson declared “the death of the web with ads,” thanks to Google. John Herrman of New York magazine expressed it more bluntly: “Google is burying the web with life.”
In the first chaotic days of the web, Google became popular by simplifying the intimidating task of finding things online, as Geoffrey A. Fowler of the Washington Post points out. His supremacy in this new future with AI is much less safe. Maybe another startup is prohibited and simplify things this time, so that I can make an easy -to -use bot explain things, reserve the trip for you and make movies for you.
I looked, I will try to perfect my cartoon of Chihuahua, generated by AI, wondering when all this will begin to feel glorious.
A version of this story was also published in the easy to use bulletin. Register here So don’t miss next!
]