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Every time I see a new property and I want to sell it quickly, one of the first things I do is send Neighboring letters To all surrounding owners.
What is a neighboring letter?
A neighboring letter is a simple and direct message that I send to nearby landowners. Allows you to know some key things:
- I am the new owner of the property next to his (or very close).
- Plan to sell it soon.
- If they are interested, I am giving them the first chance, either with an cash agreement or a fine of vendors, to facilitate the process.
Why do I do this?
Most of the time, neighbors would love to buy the property next, it is to expand their fate, protect their privacy or simply keep it in the family. But most of them will never have the opportunity … unless some communicate and sacrifice them directly.
That is exactly what the neighboring letter does. And in my experience, it is one of the most effective strategies to sell a property quickly, sometimes before having time to list it anywhere else.
This has an incredibly successful strategy because in many cases, neighboring properties are eager to buy the property below. If they only gave them a chante.
Why do neighboring letters work?
In my case, I am almost always buying free and clear properties at a fraction of its market value, which makes it easy to give a great offer to my future buyer.
Because I am buying properties at such a low price, I generally have a Great profit margin To play, which allows me to sell the property at a very low price and a good sum of cash in the process.
Of course, it helps if I can sacrifice the seller’s finances as an option, which Significant lies my profits and The types of buyers I can work with. If the buyer does not have immediate access to the funds, I can become his bank (and I will earn much more money in the long term).
Putting all these things is a CONVINCENT SALE PROPOSAL And it generates much more interest in the property that I am trying to sell.
Why Buyerfinder.io?
The neighboring letters work quite well, but for many years, finding the information of the owner, writing letters, printing, stamping and sending them to each neighbor was a fairly laborious process.
Buyerfinder.io He has done this process much easier. It is a powerful tool that allows you to identify all neighboring owners around their package and generate professional publicists instantly using proven templates. It is not necessary to dig through the county records or format letters from scratch; He handles heavy work for you. Whether you are pointing to neighbors or buyers in nearby cash, Buyerfinder.O is the most efficient way to put your property in front of the right people.
Buyerfinder.io is a service of Supercharged sacrificeswhich can help with many other aspects of the daily marketing operation of a real estate investor.
Note: Buyerfinder. It is also an excellent way to find and reach cash buyers, which can be an excellent way to build their list of buyers and adopt an ‘Buyer First’ approach.
How to find out who owns a property
How was life before Buyerfinder.io? How much more work is involved if you are doing these tasks in the manual way?
If you are writing your letter from Scratch, you won Contact your new neighbors until you know Who they are and How to reach issue.
Since your goal is to send a letter to each of these people, you must start by finding their names and email addresses (and remember, some of these people could be absent owners).
There are many ways to obtain this information (including your phone number and email addresses) if you know where to search.
If you need to find this information on your own, I will show you how to do it with The Terrestrial Portal.
Try the Earth portal!
Once you have the postal address for the owners of the surrounding property, you want to contact, You can prepare Your letter.
How to write a convincing neighboring letter
Since his goal is to motivate his recipient to say Yes, you must ensure that your message incorporates some key elements of communication and persuasion.
Basic Design of the neighboring letter
- Get into yourself
- Explain your intentions
- Provide property information
- Explain why they should take action
- Expose the inaction count
- Reiterate why this is a treatment that they cannot reject
- Call action (give your contact information)
When I started writing letters, this was the design I used …
Note: To avoid quelling their creativity, the examples below do not contain the exactly Or my letters. You can download my templates at the bottom of this blog post if you want the exact turn I use in my lyrics.
VERSION #1 (Click to Expand)
I used this format for about three years, and did a rather good job by informing each recipient that the property was notable to buy (and I can only assume that it encodes people a feeling of “exclusivity” since they were One of the few selected to receive this notification).
While never kept the exact statistics in this particular letter, I would estimate that it came to call the so -called approximately 20% of the time, which resulted in real sales approximately 10% of the time.
In addition, keep in mind that this letter consists technically two pages. Page 2 would be a map of packages and/or other images of properties if available. Effective packages communicate where a property is located (including size, shape and limits in relation to neighboring property). A good package map will help your recipient to accurately understand what you are offering and where you are in relation to your property.
A few years after my investment career, I created a new and improved version of this letter, which can be seen below …
Version #2 (Click to Expand)
This template was a great improvement from my original letter because it did a better job by identifying the specific benefits of the decision to buy. Infused a feeling of urgency for Identify what the neighbor can lose but Take action.
Of course, Neith or my examples are as attractive visual as what you will get from Buyerfinder.ioBut if you want to do this work in the cheap and manual way, this is another way in which it can be done with a small budget.
Remember, this is not a place to lie or scare tactics. The idea is to list some possibilities and reasons why You would want the same opportunity you are offering them. The benefits of the purchase (and the disadvantages of not acting) must be 100% legitimate and realistic factors that do not want them to overlook.
I have not maintained any precise statistics on how these letters work, but in general, I would estimate that it generates closer to a 35% call return rate, which finally results in approximately 20% of sales.
Luck is a factor
You don’t have to say that The neighboring lyrics are not a magical bullet, no matter how beautiful they are or how well weard are. You never know the situation of the person with whom you get in touch. You could offer them exactly what they have always wanted, or they could not matter at all.
The key is consistency. Send well -made letters to Each neighbor every time. If you take over All possible opportunities may obtain results.
You are contacting these people who are worth their time and effort, even if there are No guarantee What will result in an immediate sale?
Well, I can’t speak for you … but after the first sales he generated for me, I thought it was obvious. If I can generate a faster sale, only 5% of the time, Why not take that opportunity?
Considering how laborious some properties can be to sell (and consider the faster and easier this could make my sales process, everything With The help of a real estate agent), these letters have become the #1 action In my priority list.
Before doing anything else, I approach the neighbors.
Why to use my neighbor’s letters?
Similar to my blog post on my postal templates, the previous examples are only bad to show you the format or my neighbor letters, It is not the exact turn.
Very well can be a better writer than me. With this in mind, I do not want to dictate how your written communication composes. Remember … My letters have evolved quite a lot over the years, so I don’t want to imply that my letters have the The best copy ever written.
That said, I know from experience that requires a lot of time and mental energy for the composer a well -written letter. If you do not have the time or desire to develop something on your own and try it for years to see what results you get, you understand where it comes from.
For that reason, I will facilitate this. If you prefer to cut the persecution, you can buy my templates exactly word for words below to Less than the cost of a stamp roll.
PREMIUM!
I will also give you Two additional templates That can be used if/when you try to buy on a neighboring property property. These adopt the reverse approach And it can be particularly useful if you are trying to expand the footprint of a property You already have the owner (Instead of the other way around).
Anyway, I think you will find that all these templates are good tools to have at your disposal when the situation requires them.
Note: When you Register as an email subscriber of the retipatorYou will get instant access to these templates for free (together with a load of trucks or other free tools, calculators, tutorial videos and more as part of the retipator toolbox). No pressure or course; I just want to make sure you are aware!
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