A new lawsuit alleges that a popular soda brand does not live up to its promise of being “gut healthy.”
Poppi soda cans have at times carried the slogans, “Be Gut Happy. Be Gut Healthy” and “For a Healthy Gut” — references to the 2 grams of prebiotic fiber in each can.
The sodas contain a fiber called inulin, which is found naturally in a variety of fruits, vegetables and plants; the inulin in the drinks is derived from agave. This and other so-called prebiotics feed good bacteria in the digestive system.
Growing research has demonstrated that a healthy balance of bacteria in the gut may help with constipation, weight control and blood sugar, fueling demand for products that purport to support gut health. Poppi saw sales increase to $100 million by the end of last year, according to a report in Inc. Magazine. It’s currently the top seller in the “soda soft drinks” category on Amazon.
But the new lawsuit filed by a former customer alleges that a can of Poppi soda doesn’t contain enough inulin to benefit gut health and that the company violated California law by putting out false and misleading advertising. The lawsuit seeks financial compensation for the lead plaintiff, Kristin Cobbs, and other Poppi customers, whose claims amount to more than $5 million, according to the suit.
The suit adds to emerging skepticism about sodas that claim to be good for the gut. Poppi isn’t the only one: Olipop similarly says its proprietary blend of ingredients — which includes prebiotics — aids digestive health. And another competitor, Culture Pop, says it supports gastrointestinal health and helps reduce gas and bloating. Culture Pop contains a probiotic — a type of good bacteria — rather than a prebiotic.
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